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Content Marketing

Content Marketing Process



We begin by understanding your audience - what they want to know, what interests them, and what they need. We look at content that your competitors are creating to identify opportunities. We include content from competitors who are vying for your audience's attention, even if they're not targeting their business.


Once we understand your business and our goals, it’s time for us to put our heads together and come up with business-relevant ideas that will add value to your audience and make their lives better. When we’ve come up with some winners, we pitch them to you for feedback.

Copywriting + Design

Our team of experienced copywriters will work closely with you to understand your unique brand voice and perspective, and create compelling pieces of content that grab and hold your audience's attention with outstanding visuals.

Launch + Promotion

Your content promotion strategy is just as important as your content creation plan. In an age of content overload, you need to use a mix of different tactics to promote your content effectively.

Social media, digital PR, and paid media are all great ways to promote your content. Paid promotion can help you reach a wider audience, and you can use data from paid promotion to improve your overall content strategy.


Measurement + Iteration 🤞

It's important to measure the performance of your content marketing, even though it doesn't directly convert to sales in the same way that other digital ads do. This will help you generate insights, gauge performance, and plan future content.

Content marketing is usually about raising awareness and attracting interest from potential customers, so we focus on setting KPIs that relate to engagement and brand lift, unless your content serves another specific purpose further down the conversion funnel.

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Questions? Answers.

What is content marketing?

Content marketing is an approach to marketing that focuses on creating, publishing, and distributing content to reach a target audience and drive profitable customer action. It can involve a variety of tactics such as blogging, email newsletters, social media campaigns, and webinars.

Content marketing has become increasingly popular in recent years as companies aim to provide helpful information to potential customers while showcasing their brand and its associated products or services.

Why is content marketing important?

Content marketing is increasingly becoming necessary for companies to grow and engage their target audiences. Content can be distributed through various mediums, such as social media, SEO optimization, email campaigns, and other channels.

By creating valuable content that is relevant to customers and prospects, a company can establish thought leadership in the industry and generate a loyal fan base. Content marketing also helps in establishing brand recognition, increases website visibility and interactions with customers, as well as markets products or services more effectively.

How is content marketing different to SEO?

Content marketing and SEO (Search Engine Optimization) are two distinct disciplines, each with its own set of strategies and goals. Content marketing is a broader term that is used to describe any form of marketing that involves creating and distributing media.

SEO, on the other hand, is focused more narrowly on optimizing web pages for search engine ranking algorithms. In practical terms, content marketing focuses on creating informative and engaging content that appeals to target audiences, while SEO is about making sure this content can be discovered by online users.

What return on investment (ROI) can content marketing deliver?

Content marketing can provide a number of tangible benefits, helping to generate a positive ROI for businesses. Through targeted content, companies can reach a higher number of potential customers with greater frequency. This can lead to increased conversions, better website visibility, and higher brand recognition rates.

Additionally, content marketing can result in cost savings through SEO optimization, allowing businesses to increase their search engine rankings and reduce their spending on traditional forms of advertising.

How much does content marketing cost?

It is difficult to provide an exact answer to the question of content marketing costs as there are many factors that will influence what you pay such as the type and quantity of content being created, the level of experience and skills of content creators, and other resources required.

Generally speaking, however, an effective content marketing program requires a sizable investment on the part of a company. Before launching a content strategy, businesses should research costs associated with hiring professionals, software and tools necessary for successful execution.