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Content Marketing

Content marketing is a powerful tool that can help you attract qualified leads, improve conversions, and build your brand. It can also deliver value for years to come.

Content Marketing Process

Even the best content will underperform without a plan. Fortunately, we have a well-honed content marketing process that leaves room for both analysis and inspiration.

1

Research

We begin by understanding your audience - what they want to know, what interests them, and what they need. We look at content that your competitors are creating to identify opportunities. We include content from competitors who are vying for your audience's attention, even if they're not targeting their business.
2

Ideation

Once we understand your business and our goals, it’s time for us to put our heads together and come up with business-relevant ideas that will add value to your audience and make their lives better. When we’ve come up with some winners, we pitch them to you for feedback.
3

Copywriting + Design

Our team of experienced copywriters will work closely with you to understand your unique brand voice and perspective, and create compelling pieces of content that grab and hold your audience's attention with outstanding visuals.
4

Launch + Promotion

Your content promotion strategy is just as important as your content creation plan. In an age of content overload, you need to use a mix of different tactics to promote your content effectively.

Social media, digital PR, and paid media are all great ways to promote your content. Paid promotion can help you reach a wider audience, and you can use data from paid promotion to improve your overall content strategy.

5

Measurement + Iteration 🤞

It's important to measure the performance of your content marketing, even though it doesn't directly convert to sales in the same way that other digital ads do. This will help you generate insights, gauge performance, and plan future content.

Content marketing is usually about raising awareness and attracting interest from potential customers, so we focus on setting KPIs that relate to engagement and brand lift, unless your content serves another specific purpose further down the conversion funnel.

Getting content to work for you

Collaboration – Content marketing that combines writing talent and business savvy is key to success. Your content marketing agency should be able to help your team highlight their expertise in a compelling way.

Data – You can’t predict how your content will do until you publish it, but your marketing partner should be willing to analyze the data afterwards to see what worked and what didn’t.

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Inside Our Content
Marketing Services

Content

Content
Strategy

Our content marketing service packages all revolve around providing a tailored strategy that is specific to your business, audience, and objectives. Through detailed planning and customization of your strategy, we are able to deliver value that helps you reach your potential quickly.

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Content Development

For each company, we develop a comprehensive calendar for sharing content. Depending upon the plan you’re using, you will receive anywhere from three to ten pieces of content. Creating this content calendar enables us to improve your outreach efforts.

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Content
Creation

Our dedicated copywriting and marketing experts will will create relevant, unique content that suits your needs, including blog posts, online guides, and videos. Highly experienced in-house staff are ready to craft custom content for you.

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Content
Optimization

Our content marketing management services are designed to provide the best possible results. We offer comprehensive SEO services that can help optimize content for both users and search engines. This way, you can maximize your content’s potential reach and success.

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Content
Promotion

Take advantage of our extensive network of industry influencers to help your content reach the right people. With our team, you can get your message out in the most important places for your audience. Boost your visibility and increase engagement by utilizing our proven promotion strategies.

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Content
Reporting

Every month, we offer a comprehensive report that outlines the results of your content investments and how they’ve impacted your profitability. Our reports are designed to be easily interpreted and provide detailed insights into the performance of your content.

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Content services
for our clients

Maximize your content’s potential

Eliminate the stress of content creation with Thespacecode’s content marketing services. Our team, made up of award-winning professionals, can create, edit and promote custom content that’s designed for maximum search engine optimization. Choose from blog posts, guides or even videos to get the help you need – it’s all available from Thespacecode.

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Invest in content marketing services

Content marketing is an effective tool for driving traffic, improving search engine rankings, and increasing sales. Our content marketing services provide the right strategy and tactics to put your business in front of more customers and ensure that you are seen as a thought leader in your industry.

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Questions? Answers.

What is content marketing?

Content marketing is an approach to marketing that focuses on creating, publishing, and distributing content to reach a target audience and drive profitable customer action. It can involve a variety of tactics such as blogging, email newsletters, social media campaigns, and webinars.

Content marketing has become increasingly popular in recent years as companies aim to provide helpful information to potential customers while showcasing their brand and its associated products or services.

Why is content marketing important?

Content marketing is increasingly becoming necessary for companies to grow and engage their target audiences. Content can be distributed through various mediums, such as social media, SEO optimization, email campaigns, and other channels.

By creating valuable content that is relevant to customers and prospects, a company can establish thought leadership in the industry and generate a loyal fan base. Content marketing also helps in establishing brand recognition, increases website visibility and interactions with customers, as well as markets products or services more effectively.

How is content marketing different to SEO?

Content marketing and SEO (Search Engine Optimization) are two distinct disciplines, each with its own set of strategies and goals. Content marketing is a broader term that is used to describe any form of marketing that involves creating and distributing media.

SEO, on the other hand, is focused more narrowly on optimizing web pages for search engine ranking algorithms. In practical terms, content marketing focuses on creating informative and engaging content that appeals to target audiences, while SEO is about making sure this content can be discovered by online users.

What return on investment (ROI) can content marketing deliver?

Content marketing can provide a number of tangible benefits, helping to generate a positive ROI for businesses. Through targeted content, companies can reach a higher number of potential customers with greater frequency. This can lead to increased conversions, better website visibility, and higher brand recognition rates.

Additionally, content marketing can result in cost savings through SEO optimization, allowing businesses to increase their search engine rankings and reduce their spending on traditional forms of advertising.

How much does content marketing cost?

It is difficult to provide an exact answer to the question of content marketing costs as there are many factors that will influence what you pay such as the type and quantity of content being created, the level of experience and skills of content creators, and other resources required.

Generally speaking, however, an effective content marketing program requires a sizable investment on the part of a company. Before launching a content strategy, businesses should research costs associated with hiring professionals, software and tools necessary for successful execution.