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Data Analytics and Business Intelligence

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Data Analytics Process

1

Analytics Set-up

We collect and bring together all available data so that we can make the best use of it. We set up website analytics to track the right goals and conversions.

In addition to your website, we use a range of tools to collect and visualize data. For example, we use Meltwater for social listening and SEMRush for search performance. We also integrate data from ad platforms such as Facebook Ads Manager or Google Ads.

2

Data Visualization + Reporting Framework

We work together to decide on KPIs that measure progress towards your defined goals and objectives. We then set up a dashboard to track progress using tools like Power BI, Google Data Studio, or Tableau.

This visualization of data from across your business can be transformative, especially when we integrate operational data and start to see connections between marketing activities and business goals.

3

Reporting + Iteration

We keep you updated on a regular basis - usually monthly - about how your marketing is doing, as well as any interesting insights or trends we're seeing.

Working together across different disciplines is essential to developing good insights. For example, paid media specialists or copywriters often have ideas about why one audience or message is doing better than others. Trying out these theories helps us to make smart changes, which leads to more successful marketing.

Data that lives up to its potential

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Questions? Answers.

Why are Digital Marketing services useful for my business?

Content marketing is an approach to marketing that focuses on creating, publishing, and distributing content to reach a target audience and drive profitable customer action. It can involve a variety of tactics such as blogging, email newsletters, social media campaigns, and webinars.

Content marketing has become increasingly popular in recent years as companies aim to provide helpful information to potential customers while showcasing their brand and its associated products or services.

Is is worth hiring a Digital Marketing Agency?

Content marketing is increasingly becoming necessary for companies to grow and engage their target audiences. Content can be distributed through various mediums, such as social media, SEO optimization, email campaigns, and other channels.

By creating valuable content that is relevant to customers and prospects, a company can establish thought leadership in the industry and generate a loyal fan base. Content marketing also helps in establishing brand recognition, increases website visibility and interactions with customers, as well as markets products or services more effectively.

How do I create a product with you?

Content marketing can provide a number of tangible benefits, helping to generate a positive ROI for businesses. Through targeted content, companies can reach a higher number of potential customers with greater frequency. This can lead to increased conversions, better website visibility, and higher brand recognition rates.

Additionally, content marketing can result in cost savings through SEO optimization, allowing businesses to increase their search engine rankings and reduce their spending on traditional forms of advertising.

What do I need to know before contacting you?

It is difficult to provide an exact answer to the question of content marketing costs as there are many factors that will influence what you pay such as the type and quantity of content being created, the level of experience and skills of content creators, and other resources required.

Generally speaking, however, an effective content marketing program requires a sizable investment on the part of a company. Before launching a content strategy, businesses should research costs associated with hiring professionals, software and tools necessary for successful execution.

How do you guarantee service quality?

It is difficult to provide an exact answer to the question of content marketing costs as there are many factors that will influence what you pay such as the type and quantity of content being created, the level of experience and skills of content creators, and other resources required.

Generally speaking, however, an effective content marketing program requires a sizable investment on the part of a company. Before launching a content strategy, businesses should research costs associated with hiring professionals, software and tools necessary for successful execution.

How much do you charge?

It is difficult to provide an exact answer to the question of content marketing costs as there are many factors that will influence what you pay such as the type and quantity of content being created, the level of experience and skills of content creators, and other resources required.

Generally speaking, however, an effective content marketing program requires a sizable investment on the part of a company. Before launching a content strategy, businesses should research costs associated with hiring professionals, software and tools necessary for successful execution.