Businesses utilizing PPC (pay-per-click) ads can benefit from their wide availability over the Internet. Popular locations for advertisement include search result pages, third-party websites, and social media platforms such as Facebook.
In addition to these general sites, most businesses will focus on specific platforms for their PPC campaigns – particularly Google, Bing, Facebook, Twitter, LinkedIn, Instagram, and YouTube.
To ensure your campaign’s success and deduce which channels are most profitable for your company’s interests is to research customer demographics and get current customers’ opinions.
Determining where an audience is spending the majority of their time online helps focus efforts where it matters the most.