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PPC – Pay Per Click

PPC Process



Information gathering is an important part of any digital marketing campaign. By collecting data in the early stages, we will have a better understanding of what your customers want, what your competition is doing, and what your product needs to be successful.


Every business is unique, and therefore their digital marketing objectives and goals will also be unique. Without clear goals, campaigns can end up spending money without any guarantee of achieving anything. The objectives and goals you set can be answered after collecting data and doing some research.


After we have finished preparing your digital identities, we will start promoting them to generate traffic. It is important to ensure that the traffic driving to your website is relevant, as this will increase your chances of conversion.

There are a number of ways we can promote your website or app, including through search engines, display networks, eCommerce portals, social media, email, messaging, and affiliate marketing.



We will monitor your performance after creating your primary digital identities and promoting them through digital marketing channels. Analytics provides data on your digital marketing work, including your primary digital identities and the channels you used for promotion. This data lets you measure your results so you can optimize your marketing strategies.


At this stage, we start making changes to your primary digital identities or digital marketing channels based on our analysis and observations. These changes are also referred to as the content and design of your identities and promotional communication.

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Pay Per Click
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Questions? Answers.

What is PPC advertising?

Pay-per-click (PPC) advertising is an effective online strategy for businesses to get their message out. It can reach users across various platforms, including search engines, websites, and social media outlets. Ads are made up of text, images, or video content. PPC provides a great way for businesses to strategically promote their offerings on the web.

Due to its diverse targeting options, pay-per-click (PPC) advertising is an outstanding choice for modern marketers. You can aim at specific devices, locations, and interests for your campaigns. Moreover, since you only pay when someone clicks on your ad, the pricing model is drastically different from traditional advertising methods. That’s why it’s commonly referred to as “pay-per-click” advertising.

What is a PPC ad network?

An ad network is a platform used to deliver advertisements to users. Popular ad networks include Google Ads, Facebook, and Microsoft Advertising. For example, if you are wanting to create pay-per-click (PPC) ads, the most efficient way would be to use an ad network rather than other methods.

The advantage of using digital ad networks like Microsoft Advertising and Facebook is having access to varied audiences and excellent targeting capabilities. Microsoft Advertising, for example, provides specified content on Bing searches and on partner sites approved by Microsoft Advertising. Meanwhile, Facebook will get your business in front of billions of users around the globe.

What is PPC ad spend?

Ad spending, or advertising spending, is an organization’s allotted budget for advertising through ad networks. This budget can be applied yearly or monthly — most often the latter.

Let’s take the example of a company with a $5000 monthly ad spend.

  • Total Ad Spend: $5000
  • Facebook Ad Spend: $800
  • Google Ad Spend: $2500
  • Instagram Ad Spend: $800
  • Microsoft Ad Spend: $900

If you’re unsure of where to allocate your PPC ad spend or don’t know how much to set aside, Thespacecode can offer insight. With years of PPC campaign management experience and the expertise necessary to execute successful campaigns, we are positioned to provide a tailored approach to investing in our professional PPC management services.

Our team is more than capable of determining a reasonable ad spend and helping develop a strategy that fits your business needs and caters to your target audience.

Where can you advertise with PPC ads?

Businesses utilizing PPC (pay-per-click) ads can benefit from their wide availability over the Internet. Popular locations for advertisement include search result pages, third-party websites, and social media platforms such as Facebook.

In addition to these general sites, most businesses will focus on specific platforms for their PPC campaigns – particularly Google, Bing, Facebook, Twitter, LinkedIn, Instagram, and YouTube.

To ensure your campaign’s success and deduce which channels are most profitable for your company’s interests is to research customer demographics and get current customers’ opinions.

Determining where an audience is spending the majority of their time online helps focus efforts where it matters the most.

Do people really click on online PPC ads?

Yes, People who click on ads are not just viewing them but also buying the advertised product or service. Research indicates that clicks from search results earn more than 45% of page views, and people who click on ads have twice the likelihood to purchase compared to organic visitors. Online advertising is an essential tool for any business wanting to increase its sales and reach more customers in a short amount of time.

Furthermore, Pay-per-Click (PPC) advertising can be extremely lucrative, offering an average return on investment (ROI) of $2 for every $1 invested — and if you use Google Ads, that number increases to a staggering $8. PPC ads make an immediate impact, reaching those customers who are interested in what they see and are likely to act on it by making a purchase.

How much does a PPC ad campaign cost?

PPC ad campaigns are priced accordingly, depending on the size of the business, industry, and strategies employed. On average, small-to-midsize companies typically invest between $300 to $100 million per month in PPC ads. This sum usually covers ad spending as well as other associated charges like PPC agency management services. Our rates start from $100 to $3000 and even more depending upon the type of industry and campaign.

Why advertise with pay-per-click ads?

When it comes to maximizing the performance of your online advertising, you can’t go past PPC ads. The ROI of these types of ads is typically 2:1, making them an extremely valuable tool for businesses looking to get ahead in their niche. PPC offers some key advantages that make it stand out from traditional marketing tools, such as:

  • Customizable budgeting
  • Targeted audience selection
  • Insightful analytics and real-time responses
  • Higher placement than organic results when searching online
  • Ability to outrank competitors
  • Achieve multiple goals at once (brand awareness, sales, etc)
  • Reach people who are actively looking for your business
  • Enhance other digital marketing endeavors (SEO etc)

Overall, PPC ads provide an excellent way for your business to grow and compete in a crowded marketplace.

How does PPC advertising work?

PPC (pay-per-click) advertisement centers around an auction-based system wherein advertisers bid on the keywords they’d like to appear in search engine results. When a user types in one of these keywords and triggers the sponsored ad, a fee is charged depending on their bid amount, hence “pay-per-click”.

Ads are placed based on factors such as quality score, CPC bids, and relevancy to the targeted audience. PPC also enables remarketing, which allows businesses to target customers who have already interacted with their brand or visited their website. With PPC advertising, businesses can easily measure key performance indicators such as impressions, clicks and conversions at scale.

How often should I check my PPC campaigns?

For the highest return on investment, PPC experts suggest weekly maintenance of campaigns and new accounts. If you’re unable to consistently monitor your ads, WebFX can help.

We not only review your campaigns regularly but also take proactive steps to ensure that your campaigns are performing at their maximum potential. So start checking in on your campaigns more often and let us do the rest.