Don’t forget to give back
What is the main commitment you are making to your customers? How will your products/services improve their lives? How do you plan on fulfilling this promise? Two-thirds of consumers believe that transparency is one of a brand’s most appealing traits.
According to a study, 69% of consumers say that the most important thing brands can do to improve their experience is to “know them” better.
This includes things like return policies, shipping arrangements, email marketing communications, and more.