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Website Development

Digital Marketing Process

1

Technical Discovery

We start by taking a look at your current environment and technology stack, talking to your key stakeholders and tech leads. Our aim is to get a handle on your business needs and see how they shape your technology requirements. If we're also designing your website, technical discovery forms part of an integrated discovery and strategy process.
2

Planning

An optimal technology architecture requires careful consideration of many factors in order to find the best solution for your needs. These factors include current and future needs, workflows, integrations, regulatory requirements, in-house technical resources and budget.

Our experienced technology team can act as your strategic partners, helping you rebuild your tech stack or find a solution that works well with the tools you already have.

3

Design + Copywriting

We have a lot of experience with website development, so we can help you with your digital strategy, website design, and content creation.

We start by planning for the features that we know the site will need. This helps us understand how much work is involved. Then, we design the website keeping in mind the capabilities of the platform it will be built on.

4

Front- and Back-End Coding

Our dedicated development teams are experienced in working with all modern web development languages, including PHP, .Net, Java, HTML5, CSS, and Javascript. Thanks to our partnerships, we have access to a wide variety of experts with many certifications for different CMS platforms.

For every project, we assign a dedicated technical Project Manager to work with your equally dedicated Account Director. This way, we can ensure efficient management of work quality, time, and budget.

5

Quality Assurance

We're dedicated to quality assurance (QA), with teams that evaluate the site against over 100 checkpoints before it gets close to going live. We involve our clients in the process by letting them play with the site while it's in beta on a development server. This helps us identify and fix any bugs that might crop up.
6

CMS Training + Launch

When we deliver your new site, we don’t just throw you the keys and run. We walk you through the CMS, show you how to use it (and how not to use it), and make sure everyone touching the website is comfortable with managing it. Launch day is time to celebrate – and to start planning enhancements that deliver even more value to your users and business.

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Questions? Answers.

Why are Digital Marketing services useful for my business?

Content marketing is an approach to marketing that focuses on creating, publishing, and distributing content to reach a target audience and drive profitable customer action. It can involve a variety of tactics such as blogging, email newsletters, social media campaigns, and webinars.

Content marketing has become increasingly popular in recent years as companies aim to provide helpful information to potential customers while showcasing their brand and its associated products or services.

Is is worth hiring a Digital Marketing Agency?

Content marketing is increasingly becoming necessary for companies to grow and engage their target audiences. Content can be distributed through various mediums, such as social media, SEO optimization, email campaigns, and other channels.

By creating valuable content that is relevant to customers and prospects, a company can establish thought leadership in the industry and generate a loyal fan base. Content marketing also helps in establishing brand recognition, increases website visibility and interactions with customers, as well as markets products or services more effectively.

How do I create a product with you?

Content marketing can provide a number of tangible benefits, helping to generate a positive ROI for businesses. Through targeted content, companies can reach a higher number of potential customers with greater frequency. This can lead to increased conversions, better website visibility, and higher brand recognition rates.

Additionally, content marketing can result in cost savings through SEO optimization, allowing businesses to increase their search engine rankings and reduce their spending on traditional forms of advertising.

What do I need to know before contacting you?

It is difficult to provide an exact answer to the question of content marketing costs as there are many factors that will influence what you pay such as the type and quantity of content being created, the level of experience and skills of content creators, and other resources required.

Generally speaking, however, an effective content marketing program requires a sizable investment on the part of a company. Before launching a content strategy, businesses should research costs associated with hiring professionals, software and tools necessary for successful execution.

How do you guarantee service quality?

It is difficult to provide an exact answer to the question of content marketing costs as there are many factors that will influence what you pay such as the type and quantity of content being created, the level of experience and skills of content creators, and other resources required.

Generally speaking, however, an effective content marketing program requires a sizable investment on the part of a company. Before launching a content strategy, businesses should research costs associated with hiring professionals, software and tools necessary for successful execution.

How much do you charge?

It is difficult to provide an exact answer to the question of content marketing costs as there are many factors that will influence what you pay such as the type and quantity of content being created, the level of experience and skills of content creators, and other resources required.

Generally speaking, however, an effective content marketing program requires a sizable investment on the part of a company. Before launching a content strategy, businesses should research costs associated with hiring professionals, software and tools necessary for successful execution.