Objective
To revitalize Hann Builders' online presence by redesigning their website, strengthening their brand identity, and implementing effective SEO strategies to attract potential clients and showcase their exceptional craftsmanship.
Challenges faced
Outdated Website Design
Hann Builders’ existing website was outdated, lacking modern design elements and user-friendly navigation, which did not reflect the company’s high-quality services.
Limited Online Visibility
The website had minimal search engine optimization, resulting in low visibility among potential clients searching for custom home builders in Houston.
Underutilized Portfolio Showcase
The company’s impressive portfolio of custom homes and remodeling projects was not effectively showcased online, missing opportunities to attract discerning clients.
Solutions & results
Comprehensive Website Overhaul
Launched a fully redesigned website featuring modern design elements, improved functionality, and responsive design for mobile compatibility.
Enhanced SEO Strategy
Optimized meta tags, headers, and on-page content to align with targeted keywords, improving search engine visibility. Established a blog section to publish regular, informative content related to custom home building and remodeling trends.
Dynamic Portfolio Presentation
Created an interactive portfolio section showcasing high-resolution images and detailed descriptions of various projects, allowing potential clients to appreciate the scope and quality of Hann Builders’ work.
Increased Website Traffic
Experienced a 60% increase in website traffic within three months post-launch, attributed to improved SEO and user engagement.
Enhanced User Engagement
Visitors spent more time on the site, with a 45% increase in average session duration, indicating heightened interest in the content and services offered.
Improved Lead Generation
Saw a 35% uptick in inquiries and consultation requests through the website, leading to a higher conversion rate of visitors to potential clients.
