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Email marketing is an effective marketing strategy for business-to-business (B2B) companies. It has a return on investment (ROI) of 4400%, which is higher than other marketing strategies. Additionally, more than 89% of marketers say that email marketing is their primary strategy.

If you are looking to increase your email-based revenue, here are six examples from 2022 that may provide inspiration. The types of emails covered include:

1. Drip campaign (Zapier)

If you are in search of an excellent example of B2B email marketing, look no further than this email from Zapier.

Zapier’s automation tool helps you to efficiently manage your time by automating tasks and processes. In this example, Zapier sends a number of emails to users who have signed up for a free trial.

Once the trial period ends, Zapier sends a series of weekly emails with offers and discounts for the software. By sending this series of emails, Zapier reminds users that their free trial has ended and that they will need to purchase the software to continue using it.

2. Personalized email (Microsoft)

If you want to increase conversions by creating personalized emails, consider taking inspiration from Microsoft’s example.

Personalized content shows your prospects that you understand their specific needs and interests, which helps build trust and rapport. Keep your language formal to ensure a professional tone.

The tech company loves to send emails that are tailored to their prospects’ and current customers’ interests. Based on your browsing and purchasing habits, Microsoft sends you an email with personalized recommendations for products your team might like.

By sending emails like this, you can communicate product and service recommendations to your prospects that they’ll be interested in, increasing your sales and conversions.

3. Automated email (Adobe)

Sending automated emails is an excellent way to stay in touch with your prospects and clients. Automated emails require little effort on your part, and can be a helpful way to maintain communication with your contacts. The following is an example of a B2B automated email from Adobe:

Adobe sends an email after a user purchases Adobe Acrobat Pro DC informing their customer about additional features of the product. This allows the customer to make the most out of the purchase and strengthens the relationship between customer and brand.

The product’s features and benefits are made more transparent to users, leading to a more positive experience with the product overall. Additional features that users were not aware of before are publicized, leading to greater product usage and satisfaction.

4. Business update email (Grammarly)

Grammarly Business is a popular grammar checking and productivity tool that helps entire teams write with higher quality and clarity. Next on our list of best B2B email examples is an update from this successful business.

In this email, Grammarly provides updates about their company and new product features for their current customers.

Sharing business updates with your email subscribers is an excellent way to stay in touch with your current leads and prospects. It also helps you nurture your leads by providing them with more information about your business and the products and services you offer.

5. Content marketing email (Trello)

If you are still searching for examples of B2B email marketing for inspiration, look no further than this example from Trello. Trello is an excellent project management platform for companies and individuals.

One of the best ways to demonstrate your industry expertise is by creating custom content like blog posts, guides, and videos. This provides prospects with answers and solutions to their problems.

Furthermore, by sharing your content with your email subscribers, as Trello does, you are able to increase the visibility of your content.

As prospects increasingly engage with your content, they will learn more about your business and services, resulting in greater numbers of leads and conversions for your company.

6. Welcome email (PayPal)

PayPal is a handy tool that businesses and individuals can use to make payments, purchase products, and more. In this welcome email, PayPal gives a brief overview of what the service offers and how it can be used. This is a great example of a simple, yet effective, B2B email.

Welcome to PayPal! We’re excited to have you as a customer and look forward to helping you grow your business. Our goal is to provide you with the best experience possible, and we’re committed to providing you with the tools and resources you need to succeed. Thanks for choosing PayPal!

Bring these B2B email marketing examples to life with THESPACECODE

Do you want to increase conversions and revenue for your business with email marketing? The email marketing experts at WebFX can help you achieve your goals!

Our B2B email marketing agency specializes in creating custom email campaigns that are designed to nurture leads and encourage them to convert into loyal customers.

If you’re ready to get started with your own email marketing campaign, chat with one of our strategists by calling (917) 993 – 8788 or contact us online. We’ll be happy to explain how our B2B email marketing services can benefit your business.


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